Khoa Nguyen
Case Studies

Strategy, Execution, and Outcomes — as They Actually Played Out.

  • audibene
  • CRO Manager
  • CRO & experimentation

Turning Assumptions into Testable Hypotheses

At audibene, I worked on 200+ A/B tests across 11 markets, turning customer behavior into hypotheses and testing messaging, trust, and questionnaire flow. Winning ideas were assessed in their local context before wider rollout.

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Experiment interface from the audibene CRO programme.
Test variant showing messaging and trust elements.
Results view from an audibene experiment.
  • Clevermann
  • Commercial leadership
  • Marketing & sales leadership

Building a Marketing-to-Sales Growth Engine

I led Marketing and Sales across acquisition, consultation, nurturing, and reactivation. An organization of around 20 people ran 86+ tests over three years, averaging about 20 contracts per month and approximately VND 4.1B in monthly contract value.

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Clevermann acquisition dashboard.
Sales consultation workflow at Clevermann.
Marketing-to-sales reporting view.
  • Tâm Phát Real
  • Marketing Director
  • Acquisition & operations

Improving Acquisition in a Crowded Market

In a competitive premium-property market, I moved toward smaller satellite tests and connected acquisition with lead routing and follow-up. The testing approach reduced CPL by approximately 30%, with no clear decline in lead quality observed during that work.

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Tâm Phát Real paid acquisition creative.
Lead routing and follow-up workflow.
Reporting view showing CPL trend.

Let's talk.

Roles, growth challenges, or teaching invitations — I'd be glad to hear from you.

khoanvm@gmail.comLinkedIn

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