Marketing Director
Tâm Phát Real
At Tâm Phát Real I worked as Marketing Director in Ho Chi Minh City, focusing on performance strategy, creative testing, customer journeys and Marketing–Sales coordination. The project context included Palm River / Palm City and The Privé.
The work shifted toward multiple small-budget satellite tests, connected acquisition with a Telegram lead-routing bot and automated call reminders, and used Zalo OA and Pancake CRM for remarketing and follow-up. Satellite testing reduced cost per lead by approximately 30%, with no clear deterioration in lead quality observed during that work.