CRO Manager
audibene
At audibene I worked as CRO Manager in Berlin from 2019 to 2022. My scope covered hypothesis development, prioritization, landing-page and questionnaire optimization, experiment analysis, and sharing learnings with regional teams across 11 markets.
Key focus areas included credibility cues, progressive commitment in form sequences, perceived progress during loading states, and local relevance of messaging. The 200+ tests describe the work I contributed to; outcomes were a team effort.